Peer Review and Plagiarism 1

I conducted a search in Walden Library and settled on an article entitled “A Typology of Consumer Strategies for Resisting Advertising, and a Review of Mechanisms for Countering Them” in a journal entitled The International Journal of Advertising. The journal article could be found in the Taylor & Francis database at the following URL: https://www.tandfonline.com/doi/abs/10.1080/02650487.2014.995284

The first thing I did to check to see if this was a peer-reviewed journal was to make use of Walden’s link to the Ulrich’s Periodicals Directory, where a quick search of a journal title will show whether it is a peer-reviewed journal or not. The Directory lists every version of the journal and provides an icon of what looks like a referee’s uniform to indicate that the journal is peer-reviewed. The Directory showed that The International Journal of Advertising was indeed a peer-reviewed journal.

However, there were other ways that I could tell this was a peer-reviewed journal. I examined the abstract, considered the database, and the authors. There was information about each author on the database: all four of the authors were university professors and two of them had email addresses...

I surmised that this journal was definitely a scholarly academic journal and most likely peer-reviewed. But of course I used Ulrich’s Periodicals Directory to make certain that this was so.
The importance of using peer-reviewed journal articles as a scholar-practitioner in my particular field is that it gives me the opportunity to obtain data and information that has been reviewed by other academics and that therefore has been verified and authenticated by the peer-review process. Peer-review is an important step in the academic research world because it means that your research has been subjected to a blind or double-blind peer-review process. That means that if you submit your research to a peer-reviewed journal, it is examined by scholars in the field first before its contents are published. This serves to filter out material that is not fit for publication because it lacks merit, its study is not precise, its methods are dubious, its findings biased, or some other issue is at hand.

An example of a situation when material that is not peer-reviewed would be acceptable for a scholar-practitioner to cite would be when a scholar-practitioner is citing a primary source document, such as a personal…